About The Brand Group | Chicago, IL Real Estate Experts

Keith Brand

Team Lead

GET TO KNOW ME

Growing up in a family immersed in the hospitality industry, early on, I developed a passion for connecting with people while understanding their wants/needs and executing with unparalleled service. These same skills have translated seamlessly to my 6-year career in Real Estate and have proven to be the foundation for my success in representing buyers and sellers, as recognized by the Chicago Association of REALTORS® as a top 1% producer, 5 years running.

My passion for helping people accomplish their real estate goals has led to $200,000,000 of real estate sold across more than 360 transactions, including over $100,000,000 sold in 2021 & 2022 alone. I take pride in individualizing my clients' needs and catering a strategy to accomplish their goals, leveraging my experience and knowledge of the Chicagoland real estate market.

With no transactions too large or small, whether you are a first-time buyer looking to get into homeownership, selling a luxury home, or looking to build/add to a multi-unit portfolio, my well-rounded experience and industry resources have a proven track record. My promise to you is to communicate, collaborate, and drive results through meticulous execution.

Whether you are buying, selling, or investing, my goal is to create the most complete real estate experience possible through tireless efforts, clear expectations, and keeping your interest a top priority.

Meaghan McCarthy

REALTOR®

GET TO KNOW ME

With more than eight years of hands-on experience in real estate, Meaghan is a seasoned Chicago-based realtor known for delivering results across every corner of the market. She launched her career in Iowa, where she quickly built a broad and versatile skill set—working with everything from new construction developments to historic homes and high-rise properties.

Having sold virtually every type of residential real estate, Meaghan brings an unmatched perspective and confidence to her clients. Whether working with buyers, sellers, or investors, she combines sharp market insight with a highly personalized approach. Her ability to adapt, negotiate, and execute makes her a powerful advocate and a trusted partner in any real estate transaction.

Why choose us

Home Valuation

For a complimentary market evaluation of your home, fill in your contact information below. Enter your property information and we will be in touch with an estimate.

Buyers’ Representation

Thinking of buying a home in Chicago or the surrounding suburbs? I’ll guide you step-by-step: from neighborhood selection to closing, delivering clear communication and expert advice.

Listings & Seller Strategy

Ready to sell your property? Let’s craft a strategy to showcase your home, attract the right buyers, and maximise your sale price — all while you focus on your next move.

Luxury Home Marketing

For high-end properties, you deserve elevated marketing: professional photography, targeted outreach, premium signage and custom campaigns designed to spotlight your home’s unique value.

First-Time Homebuyer Support

Investment & Multi-Family Properties

Whether you’re adding to your portfolio or acquiring a multi-unit home, I leverage market data, zoning insight and investment-driven strategies to help you make informed decisions.

Relocation & Neighborhood Insight

Moving to Chicago or relocating within the region? I bring deep neighbourhood knowledge — from Wicker Park to Logan Square and beyond — so you find not just a house, but your right-fit community.

Market Snapshot & Trend Reports

Stay ahead of the market. Sign up to receive our regularly updated neighbourhood snapshot reports — pricing trends, inventory shifts and local insights to inform your decisions.

Buyer Financing & Lender Coordination

Financing your purchase? I’ll connect you with trusted lenders, coordinate pre-approval and make sure you’re ready to act when the right home appears.

Smooth Closing & Post-Sale Support

From contract to keys, I manage the details: inspections, negotiations, closing logistics — and even after your move, I’m here for referrals, questions and your evolving home-journey.

WHAT OUR CLIENTS SAY

Keith is a true pro, he understands the marketplace and does a great job in strategizing and communicating back with his clients.

— Michael

WHAT OUR CLIENTS SAY

We couldn't have asked for a better agent than Keith! He is patient, honest, and he worked tirelessly to help us find our home. We purchased pre-construction which ended up being a long process, and Keith was there every step of the way with his invaluable guidance. We give him our highest recommendation.

— Sarah

WHAT OUR CLIENTS SAY

Meaghan was incredible to work with. We were out looking at houses so quickly, and she was so knowledgeable. As a first-time home buyer, I had some anxiety throughout the process. Meaghan was so knowledgeable, responsive, and helpful - it really put that anxiety at ease. I’m so glad I got to work with her.

— Sarah M.

WHAT OUR CLIENTS SAY

Love working with Keith! He’s super thorough and genuinely cares. This is my second purchase with him and will always go back to him for any future purchases.

— David

WHAT OUR CLIENTS SAY

Keith went above and beyond with every aspect while helping us find our home. He was knowledgeable about every detail, helpful in guiding us through processes, and always had time for our questions. Thanks so much!

— Emily

WHAT OUR CLIENTS SAY

Keith made great suggestions on improving how the property would appear on photos. Because the photography team is in-house, they were able to shoot photos twice - before and after we had made improvements. He was also able to have other members of this team present the property when he was not available, whereas other agents might just provide the buyer's agent with keys. There were a lot of little thin...

— James

WHAT OUR CLIENTS SAY

Meaghan did an amazing job helping us purchase our first home. With her expertise, she made us feel confident in our new journey of purchasing a home! I would highly recommend her to everyone! There should be a lot more Meaghans around! We told her our wants and needs, and she was able to find us a home with everything we asked for! Professional, responsive, in a timely manner, always put her clients first!

— Buyer

WHAT OUR CLIENTS SAY

Keith is a true professional and everything you could ever expect from a realtor and more! Our condo was sold after 2 showings at full price. Keith was always available--every step of the way--throughout both our sale and purchase. During the inspection of our new condo, his experience was incredibly helpful. We highly recommend Keith, and can't thank him enough for his help with every twist and turn tha...

— Laura

WHAT OUR CLIENTS SAY

— Brian

WHAT OUR CLIENTS SAY

Keith Brand was incredible! We moved from a large house in suburban Phila, to an apartment in Chicago to be close to our children/grandchildren. It was a very difficult transition. Keith understood and worked diligently over 2+ months to help us find a wonderful apartment which we love. He regularly sent us links to prospective properties and lined up numerus apartments to see in each of several visits. ...

— Robert

WHAT OUR CLIENTS SAY

— Jessica

WHAT OUR CLIENTS SAY

This is our second time working with Keith and we can honestly say that we wouldn't work with anyone else. He is the best of the best.

— Mark

WHAT OUR CLIENTS SAY

I had a great selling experience with Keith. With his insight, we timed the market perfectly and were under contract after the first weekend. He and his team also ensured I had a smooth closing, even stepping in to help with a few walkthrough items, as I was no longer living in the area.

— Nicole

WHAT OUR CLIENTS SAY

Fantastic attention to detail. Thinks through everything like he is in your shoes, but factoring his experience and expertise. Did a fantastic job negotiating the purchase.

— Andrew

WHAT OUR CLIENTS SAY

Meaghan is the best! I have now purchased multiple properties using Meaghan, both on the home-buying and home-selling sides of the market, and she exceeds all expectations. She takes time explaining every detail of the home-buying and selling processes, and makes sure you are comfortable every step of the way. She goes above and beyond for her clients and does whatever she can to ensure you find the perf...

— Buyer

WHAT OUR CLIENTS SAY

We've worked with Keith on two deals. He helped us buy our first home and then sell it four years later. He was exceptional on both occasions. He took care of every detail and made our lives easy. Keith was available for us whenever we had questions and guided us to a very smooth transaction. We give Keith our highest recommendation!

— Rachel

WHAT OUR CLIENTS SAY

As first-time homebuyers, we really enjoyed working with Keith. Keith was invaluable and patient throughout the process of buying our condo. First, he always took the time to educate us about every step in the home buying process. When visiting properties, Keith pointed out details and considerations that we would have otherwise missed. He also provided helpful advice throughout negotiations, helping to ...

— Kevin

WHAT OUR CLIENTS SAY

With his great knowledge of the Chicago neighborhoods and the properties he had seen, Keith was able to recommend a property that was perfect for us. In our months of searching online by ourselves, we'd overlooked this property. Keith was also able to recommend a great attorney and inspector. They were all very detail orientated, but also made the whole process a breeze. Comparative to others we had work...

— Stephanie